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February 2024

LEBRON JAMES SPOTTED IN YET TO BE RELEASED HENNESSY x MITCHELL & NESS COLLABORATION

Superstar athlete, business mogul and global culture icon LeBron James has always been at the forefront of fashion and footwear, whether through his own signature shoes or keen personal sense of style. On Tuesday, February 13th at the Lakers vs. Pistons game in Los Angeles, James showcased a head-turning outfit that had fans and casual onlookers curious. One of the pieces he donned was a varsity jacket that highlights a collaboration between renowned cognac maker Hennessy and legacy sportswear label Mitchell & Ness.

The Hennessy x Mitchell & Ness varsity jacket is a yet-to-be-released collaboration between the two brands – the duo have come together for a wider capsule to honor the legacy of Hennessy as the global spirit of the NBA

 

What: Lebron James once again turned heads with his impeccable style as he attended the LA Lakers vs Detroit Pistons game on Tuesday night. The basketball superstar was spotted in an outfit showcasing an item from an upcoming limited-edition collaboration between Mitchell & Ness that has yet to have been released.

Lebron effortlessly rocked an attention-grabbing ensemble, prominently featuring the Hennessy x Mitchell & Ness Varsity jacket with a sleek design boasting iconic Hennessy branding along with a nostalgic Mitchell & Ness sportswear flair. Paying homage to the legacy of Hennessy and the cognac-makers on-going partnership as the global spirit of the NBA. 


Who: LeBron James 


When: Los Angeles Lakers vs Detroit Pistons Game on Tuesday, February 13th


Where: Los Angeles, California Crypto.com Arena


Why: Lebron’s look is the first item to be spotted from an upcoming collaboration between Hennessy, the global spirits partner of the NBA, and Mitchell & Ness, the iconic sportswear designer. 
This partnership brings together Hennessy's legacy in crafting fine spirits and Mitchell & Ness’ unparalleled expertise in creating premium sportswear. Expect an exceptional lineup featuring limited-edition collections that seamlessly blend sophistication with sporty aesthetics.

The Mitchell & Ness x Hennessy collaboration includes friends and family only limited-edition items as well as drops in different colorways. The capsule collection will be on exhibit during NBA All-Star Weekend in Indianapolis, IN at the Hennessy Arena and during the Hennessy Arena Tour; making stops at San Francisco on March 9th, Dallas on March 17th & Atlanta on March 30th.


The collaboration will be available both for purchase as well as gift with purchase due out later this NBA season. Register to receive more information about the drop at https://www.hennessy.com/en-int/form/nba-mitchell-ness. 

@Hennessy #HennessyxNBA #MitchellandNess

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Mikey O’Brien - Mikey.obrien@northsix.com