Cognac, October 7th, 2025 — Hennessy, the world's leading cognac, and global icon LeBron James present the Hennessy V.S.O.P Limited Edition by LeBron James, available in select markets worldwide this October 2025. This latest release deepens the creative partnership that kicked off in 2024, merging Hennessy's timeless craftsmanship with LeBron's inspiring style and cultural legacy. Together, they deliver a bold collector's edition that invites fans to connect, celebrate, and share in a new era of sociability.
To launch this Limited Edition, Hennessy leverages the unique cultural backdrop of the lead up to LeBron's 23rd NBA season to reveal "The Second Decision": a playful homage to his iconic 2010 "The Decision" interview. The campaign rolled out globally across Hennessy and LeBron James' digital platforms, igniting anticipation and conversation ahead of the release.
By channeling the original interview - from the set design through to LeBron's delivery - and elevating it into a timely homage, this cinematic reimagining spotlights LeBron's personal connection to the collaboration and the communities it honors.
At the heart of this edition is LeBron's signature “crowning” gesture - a symbol of elevation, and leadership now reimagined on a vibrant orange bottle. This bold colorway, inspired by LeBron's dynamic spirit, signals a fresh energy and a new occasion for celebration. From courtside to cocktail hour, it's a bottle built to bring people together.
"I'm proud to continue this partnership with Hennessy,” said LeBron James. “Our first collection was about a shared pursuit of excellence over time, and this new limited edition is the next chapter of that story. We put a lot of thought into the design that stands for celebration and connection. That's what this bottle is made for."
Crafted to fuel gatherings, conversations, and celebrations, the Hennessy V.S.O.P Limited Edition by LeBron James redefines the modern cognac experience. It invites a new generation of fans to explore the smooth depth of Hennessy V.S.O.P, centered around a modern classic: the Hennessy Sidecar.
With its smooth, balanced flavor and timeless appeal, the Sidecar embodies the drinkability of Hennessy V.S.O.P—elevated yet approachable, with just the right twist.
“We're proud to deepen our partnership with LeBron James—a cultural icon whose influence reaches far beyond sport,” said Vincent Montalescot, Chief Marketing Officer of Hennessy. “LeBron embodies a spirit of collective play and social generosity—values that resonate deeply with our own. This is a tribute to LeBron's extraordinary journey and to a defining moment in the history of sport; it is a privilege to partner with him in a way that is both genuine and celebratory.”
From private tastings to game-day gatherings, the Hennessy V.S.O.P Limited Edition by LeBron James captures the spirit of connection that defines both Hennessy and the global basketball community.
The limited edition is now available across select markets worldwide.
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The Hennessy Sidecar – A Signature Serve
- 40 ml Hennessy V.S.O.P
- 15 ml Orange Liqueur
- 20 ml Fresh Lemon Juice
- 10 ml simple syrup
- 1 Garnish: Lemon twist
