Hennessy at la Samaritaine

Hennessy at la Samaritaine

Hennessy at la Samaritaine

Hennessy at la Samaritaine

Hennessy at la Samaritaine

February 2023


A retail experience inspired by Hennessy’s savoir-faire to showcase the Maison’s prestigious and rare cognacs and a novel customization service.


The new Hennessy corner located on the third floor at Paris landmark department store La Samaritaine is an elegant showcase for the Maison’s prestigious and rare cognacs, including a customization service for Hennessy X.O and Hennessy Paradis. Inspired by Hennessy’s savoir-faire, the curved, airy lines of the display reminisce the oak staves worked by the cooper craftsmen, a skill passed down for centuries from generation to generation.


This art of cooperage is honored with a new customization service through a dedicated leather case specifically designed for the Hennessy Paradis magnum. An exclusive skin precisely wrapping the curves of the bottle, just like the staves giving shape to barrels used for blending cognac. Entirely sheathed in braided leather, the design subtly reveals the cognac in its decanter. The leather cover is made by French artisanal tanneries.


The art of calligraphy, which the Maison's experts affix to the most precious barrels, is taken up again with the Hennessy Hands workshop, allowing decanters to be personalized with a customized engraving.


Silver, gold or bronze, customers can now have their initials engraved on a Hennessy X.O or Hennessy Paradis bottle. The workshop also offers the possibility of selecting a leather clip accessory that harmoniously wraps around the neck of the decanters, available in various colors.


Throughout the year, the Hennessy space will feature exclusive collaborations of Hennessy limited editions created by designers and artists.


 “Hennessy is proud to offer this brand new space at La Samaritaine: it is the spirit of Cognac taking root in the heart of Paris. We are continuing our desire to promote the expertise of the Maison Hennessy,” said Laurent Boillot, CEO of Hennessy.


“With this new offer, Hennessy invites you to discover a unique, made-to-measure experience. By capitalizing on our desire to create innovative, high-end concepts, we can offer our customers the opportunity to rediscover the French art of living,” said Laurent Boidevezi, President of Moët Hennessy Asia Pacific, Travel Retail & Private Sales.


The Hennessy space at La Samaritaine was inaugurated on 3 February 2023 and is accessible during opening hours. Personalization is done on site.



Founded by Ernest and Marie-Louise Cognac-Jaÿ in 1870, what started as a small boutique on rue de Pont-Neuf has become much more than just a department store: it has become the go-to destination in the heart of the capital. In 2021, it's reopening to unveil the exceptionally revived iconic Art Nouveau building along with a new contemporary structure on rue de Rivoli.

LVMH has entrusted DFS, the corld leader in the sale of luxury goods to travelers, with Samaritaine's design and operation. It now offers more than 20,000 square meters with over 600 iconic and avant-garde brands from the worlds of fashion, watchmaking and jewelry, as well as the largest beauty space in Europe. Samaritaine has curated a unique and exclusive collection of places to eat and drink, showcasing the most authentic aspects of Paris and the French art de vivre. Catering to the desires of our visitors, wether early morning or late at night, there is always an opportunity to take a gourmet break at Samaritaine.



The leader in Cognac, the Maison Hennessy has shone around the world with its exceptional know-how for more than 250 years. Built on founder Richard Hennessy’s spirit of conquest, the brand is present in more than 160 countries. Based in the heart of the Charente region, Hennessy is also a steadfast pillar of the regional economy. The House’s success and longevity are rooted in the excellence of its cognacs, each of which is born of a unique process of transmission of know-how from generation to generation. The first spirits house to be certified ISO 14001, Hennessy unites its capacity for innovation and the support of all of its partners to protect this exceptional area. As a crown jewel of the LVMH Group, Hennessy is a major contributor to French international trade, with 99% of production sold in export, and a worldwide ambassador for the French art de vivre.


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Hennessy at La Samaritaine in Paris - Press Release


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Andrea Borrmann