IN 1998, JAS HENNESSY & CO BECAME THE FIRST SPIRITS COMPANY TO BE ISO 14001 CERTIFIED AND CONTINUES TO WORK TOWARDS REDUCING THEIR ENVIRONMENTAL IMPACT; THANKS TO A PIONEERING ECO-RESPONSIBLE APPROACH INITIATED MORE THAN 20 YEARS AGO.
In particular, to limit the environmental impact of transporting its products, the company has been promoting the most virtuous modes of transportation for many years. With more than 90% of its shipments transported by sea, Jas Hennessy & Co is now taking a new step forward in sustainable transportation. On Wednesday 2 December, Laurent Boillot, President of Jas Hennessy & Co, signed a letter of intent with the Nantes-based ship-owner, NEOLINE, to increase Jas Hennessy & Co’s efforts in reducing the impact of its transatlantic maritime logistics flow.
With this commitment, each year 4 million bottles (containerized) will be transported by sailing cargo ships between Montoir de Bretagne (France) and Baltimore (USA). Propelled mainly by clean and renewable wind energy, the 136m sailing cargo ships, are equipped with 4 200m² sails. This operating model developed by NEOLINE will enable a 90% reduction in the carbon footprint on the transatlantic shipping routes1.
This collaboration is part of a sustainable transportation approach initiated years ago by Jas Hennessy & Co. This new mode of transportation, complements the historical methods of shipping by Sea and Rail. (94% of Jas Hennessy & Co.’s modes of transportation, with road representing 5% and air less than 1%2).
“Maritime shipments have always been the determining factor in the development of Hennessy. We want to ensure the sustainability of our business on every level, from the vine to the glass The innovative and planet-friendly solutions developed by NEOLINE, resonate with the adventurous DNA of the company and will allow us to significantly reduce our atmospheric emissions and work to protect biodiversity.”
LAURENT BOILLOT, President of Jas Hennessy & Co
This new initiative represents a first step in Jas Hennessy & Co’s collaboration with NEOLINE. It is part of the launch of its transatlantic pilot line that is scheduled to be operational in 2023, with one ship departing on a monthly basis. The shipping service developed by NEOLINE is an innovative combination of economic and ecological performance.
Crews trained in the fine handling of the vessels, sail optimized sailboats benefiting from the technological advances (particularly in weather routing) at a commercial speed of 11 knots. This allows for a unique, competitive and sustainable service that fits into the current reality of logistics chains.
“We are very proud that Jas Hennessy & Co, one of France’s leading exporters to the United States, has chosen our environmentally friendly shipping solution to strengthen its approach in reducing its environmental impact. Our commitment to maritime heritage, the catalyst of innovation from which our project is based, unites us around fundamental values. Jas Hennessy & Co’s participation in the pilot line represents a first important step in our collaboration which will be extended to the future of the transatlantic market.”
JEAN ZANUTTINI, Chairman of NEOLINE
1 Compared to a conventional vessel of the same size on an equivalent line (cf : https://www.atma.asso.fr/dyn/memoires/memoire_43.pdf).
2 Breakdown of Hennessy shipment modal in tonnes.km: 90% maritime, 4% rail, 5% road and <1% air (source: Jas Hennessy & Co Annual report 2019).