7th February - Paradise lies in moments suspended in bliss - a universal celebration of harmony and the “raison d’être” for Hennessy’s crown jewel of cognac, Paradis. United in this blissful quest, Hennessy Paradis joins forces with global icons Alicia Keys and Lang Lang for a campaign that explores an opus to open the gateway to Paradis(e) on earth.
Shot in the sweeping desert of Utah, the global campaign showcases Alicia Keys’ profound harmonizing of diverse style and culture through imagery and an original poem, coming together with Lang Lang to amplify the natural beauty of Hennessy Paradis and become its modern day conductors.
Keys transmits her empowering, conscious driven musical persona into the celestial experience of Hennessy Paradis. Alongside Alicia, Chinese virtuoso pianist Lang Lang, who began collaborating with Hennessy in 2022, serves as the classical showman, and fellow harmony maker of the Paradis symphony.
“When thinking about harmony, I envision how beautiful it is to be able to stack one sonic on top of another, and how there are so many notes in between that create a beautiful expression of a melody that couldn’t exist without the other.”
-Alicia Keys
HENNESSY PARADIS, A MATTER OF SYMPHONY
On this journey, Hennessy Paradis turns back to its inspirational beginnings grounded in music. When sixth generation Master Blender Maurice Fillioux created Paradis in 1979, he implemented his love for symphony as a starting point - Maurice was the conductor and the rare eaux-de-vie from the legendary Cellar that Maison Hennessy used to call “Paradis” were his instruments. Maurice famously said, “classical music takes you away and connects with your emotion.”
From that impassioned beginning, Paradis became the secret treasure of Hennessy’s portfolio, defined by its meticulous blending process, long maturation, and an unparalleled essence of luxury that unites in a rhythmic performance. The result is one of the world’s finest and most beloved blends, cherished by connoisseurs and appreciated by novices in equal measure for its elegance, dynamism, and vitality.
THE CAMPAIGN, A MATTER OF BLISS
Decades later, music continues to bring Paradis to life, now in the exquisite desert landscape of the American West, where Alicia Keys and Lang Lang experienced the joy of playing together while taking inspiration from their blissful natural surroundings.
“My idea of bliss is to play music amidst the beauty of nature, the Grand Canyon is the ultimate paradise.”
-Lang Lang
Influenced by the world’s natural beauty and the cognac’s own roots in symphonic harmony, every “Paradis is on Earth” moment is a transporting experience suspended by music.
“It’s so cool to be able to play together for what it represents. We grew up on different sides of the planet, but we were able to come together and understand each other through harmony, music, passion, and bliss, to create the feeling of “Paradis on Earth.”
-Alicia Keys
Together with Hennessy, a new synergy ignites in an ode to epicureanism, living the one-of-a-kind moment of paradise, that inspired Alicia Keys to write this blissful poem.
